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Types of Business Models: Which One Fits Your Company?

There are many different types of business models that a company can use. Which one is right for you? That depends on the type of company you have, and what you hope to achieve with it. In this blog post, we will discuss the four most common business models: product-based, service-based, hybrid, and marketplace. We will explain each model in detail, and give you examples of companies that use them. By the end of this article, you will have a better understanding of which business model is right for your company!

Product-based Businesses

A product-based business is one that sells physical products to its customers. This is the most common type of business model, and includes companies like Amazon, Walmart, and Target. Product-based businesses usually have a well-defined target market, and they focus on creating a product that meets the needs of that market. In order to be successful, product-based businesses must have a clear understanding of their target market and what they are looking for in a product. They must also be able to create a high-quality product that is competitively priced. And finally, they must have an effective marketing strategy to reach their target market and convince them to buy their product. Product-based businesses that can successfully meet all of these requirements can be extremely successful.

Service-based Businesses

Uber, Airbnb, and Task Rabbit are all examples of service-based businesses. These companies provide services to their customers, instead of selling products. Uber provides a ridesharing service, Airbnb offers short-term lodging, and Task Rabbit helps people with everyday tasks. Each of these companies has seen success by filling a need that is not being met by traditional businesses. For example, Uber and Lyft have disrupted the taxi industry by providing a cheaper and more convenient alternative to traditional cabs. Similarly, Airbnb has created a new market for short-term rentals by offering travelers an affordable place to stay. Service-based businesses have become increasingly popular in recent years as consumers crave more convenience and flexibility. By meeting these demands, service-based businesses have carved out a niche in the market and are poised for continued growth.

Hybrid Businesses

A hybrid business is a company that sells both products and services. The most common type of hybrid business is a product-based business that also offers services, such as warranty repairs or installation. Many companies are adopting this model in order to better meet the needs of their customers. For example, Warby Parker is a hybrid company that sells both physical products (eyeglasses) and provides a service (a home try-on program). This allows customers to try on different styles of glasses before they purchase them, which makes the buying process more convenient and trustworthy. Similarly, companies like Apple and Best Buy offer both products and services, such as repairs and replacements, in order to provide a complete customer experience. The hybrid business model is becoming increasingly popular as companies look for ways to give their customers what they want.


A marketplace is a type of business that connects buyers and sellers, and takes a commission on each transaction. The most famous marketplace is eBay, but there are many others, like Etsy and Fiverr. Marketplaces are beneficial for both buyers and sellers. For buyers, they provide a one-stop shop where they can find a wide variety of items from different sellers. For sellers, they provide a platform where they can reach a large number of potential buyers. Marketplaces typically make money by charging a commission on each transaction. This commission is usually a percentage of the total sale price, and it helps to cover the costs of running the marketplace, such as marketing and payment processing.

Final Thought

There are many different types of business models, and the type that is right for your company depends on your products, services, and target market. Product-based businesses must create high-quality products that are competitively priced and have an effective marketing strategy. Service-based businesses provide a service that is convenient and flexible. Hybrid businesses offer both products and services. And marketplace businesses connect buyers and sellers while taking a commission on each transaction. Consider all of these factors when deciding which type of business model is right for you.

This article is posted on VlogKL.